Saturday, September 15, 2018
 

What if everyone picked up just one piece of litter?

 
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Our Story

Like many of the best ideas, Clean Trails was more of a slow trickle than a sudden thunderclap. Steve Jewett was always an avid hiker and climber, and gradually he became aware of trash on his favorite trails. He and his hiking partner, Bill Willoughby began to pick up items like cigarette butts, candy wrappers, and water bottle caps on their hikes together; at first just picking up what they could fit in their pockets and later carrying a bag with them.

There was still the problem of trash they didn’t want to touch with their bare hands, so one day Steve started trying out various types of barbecue tongs. Steve and Bill started to make a game of it; Bill would spot the trash and Steve would pick it up. If Bill missed a piece, Steve would point it out with a very loud, “You missed one!” They were having fun, and other hikers on the trail noticed and wanted to join in on the fun too.

While hiking, Steve and Bill would talk about your typical “save the world” topics, like ending hunger, homelessness, the world’s economic woes, and especially how their favorite places were becoming spoiled, so they began to brainstorm about how to motivate others to have fun while cleaning trails. They wanted to expand the idea to a nationwide movement.

Both Steve and Bill are serial entrepreneurs, Steve focusing in sales and Bill in marketing. Using their business knowledge base, they searched for concepts that would allow scaling nationally. While they hiked, they continually processed their ideas and concepts, validating some and eliminating those that they found impractical.

Steve and Bill then tested their concepts on hikers they encountered, discussing their successes and failures to discover which were the most effective and discarding those that did not work.  They applied business and marketing processes to include the newly-learned information, creating a plan for the successful launch of a sustainable nonprofit organization called Clean Trails. They envisioned an operation that would be financially stable and not rely upon continuous fundraising, with a plan that would impact every type of trail, leading to a cleaner outdoor environment throughout the United States.

Knowing the importance of bringing in smart people who have experience in non-profits, fundraising and community organizing, Steve and Bill began the search to recruit board members and advisors.   The next task was to bring in volunteers to support the local outdoor communities.  Expanding into colleges, universities and academia, the organization has been successful in attracting a wide spectrum of hikers, bikers, skiers, snow boarders and outdoor enthusiasts.  We are actively engaged in increasing our membership base and board and advisor representation.

 
 

Who We Are

 
 

National CleanUp Day in it's partnership with Clean Trails brings an awareness of litter to the entire country.  Clean Trails is a 501 (c) 3 nonprofit organization and nation-wide community of people dedicated to keeping the outdoors clean. Study after study shows the highest indicator that someone will pick up litter is if they witness someone else picking up litter. That’s because peer group norms are more powerful than incentives, and when worked in concert with each other, they can provide impressive behavioral change impacts.

Core to our beliefs is the notion that people want to do the right things; all they need is a little encouragement or incentive. We believe that people are naturally responsible; if we encourage them to care for their favorite places, to pick up after themselves and others, then our trails will become self-sufficient, clean, and more enjoyable.

 
 
 

One day of service to make our country better. 

 
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The Plan

On one day, we can make a difference.  Step by step, and little by little, our aim is to eliminate litter where ever you find it.  We believe we can do that in a positive and proactive manner by educating, encouraging, and reconnecting to a clean environment. 

Objectives

  • Celebrate National CleanUp Day annually on the Third Saturday in September. 
  • Partnering with other clean up agencies such as Keep America Beautiful, Earth Day Network, Federal, State, Local agencies. 
  • Maintaining a national network of Site Captains.
  • Enhancing national awareness of the problems of trash and litter in our public spaces.
  • Expand our educational program to eliminate the disposal of litter in the outdoors.

National CleanUp Day in it's partnership with Clean Trails brings an awareness of litter to the entire country.  Concurrent administrative activities include board development, our formal business plans, and formal policies and procedures.

Program Development Activity

During our first years of operation, we have raised awareness of the problems of litter and created mechanisms for its removal through the following program activities:

  • National CleanUp Day is celebrated on the third Saturday in September every year.
  • We will continue to expand our efforts with educational institutions, governmental partners, corporate sponsors and outdoor retailers. 
  • We will continue to develop a system of litter and trash removal tools and outdoor collection boxes as the mechanism of removal.
  • We have created a network of local leaders that develop and implement programs within their geographic areas.  
  • National CleanUp Day will work to co-brand with a variety of manufacturers.
  • We will raise awareness through collaboration and events.

These program efforts will be enhanced by developing appropriate program guidelines with measureable outcomes, as well as a marketing campaign to extend outreach activities.

 
 

Our team is you!

 
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We are an all-volunteer organization dedicated to creating a nationwide association of trail stewards. It takes an array of talent and dedication to get a dynamic grassroots movement off the ground. We’re gaining stride because of giving individuals that recognize the positive aspects of our mission. On the following pages you’ll learn a bit about our organization and the people who make it special. Consider joining us and sharing your expertise and skills.

 

Coordinators


Nathan McKibben

Colorado State Coordinator

Nathan McKibben was born on a warm summer afternoon in Moore, Oklahoma. A proud product of a Colorado mother and an Oklahoma father, Nathan has continually had a great love and appreciation for the outdoors. Nathan’s fondest childhood memories were spent with family in the luscious Ozark mountains of Eastern Oklahoma and also in the god-like Rocky Mountains of Colorado. Nathan brings enthusiasm and charisma to an already excellent Clean Trails – Colorado executive board.

A graduate of the University of Oklahoma, Oklahoma City University School of Law, and an Honorable Discharge from the United States Army, Nathan doesn’t shy away from a challenge. Expanding Clean Trails and raising awareness is a challenge Nathan wholeheartedly takes on with great pride.

When Nathan isn’t lawyering during the day he enjoys biking, swimming, exploring, traveling, reading, meeting new people, spending time with family and friends, meditating, listening to vinyl records, volunteering and hiking.

Lauren Lindgren

Colorado Community Relations Director

Lauren developed a passion for the outdoors at a young age, spending summers on the beach, hiking, and canoeing throughout the Mid Atlantic. After graduating from Millersville University of Pennsylvania, she moved to the beautiful Appalachian mountains as an AmeriCorps VISTA member working with communities affected by acid mine drainage from coal mining. It was there that she saw first hand the detrimental effects of trash in nature– illegal dump sites littered the landscape.

In the summer of 2015, Lauren left her home state of Delaware for Denver, where she enjoys backpacking, biking, and hanging out with her two cats. Lauren is a grant writer with ZIM Consulting and looks forward to utilizing her nonprofit experience to share the mission of Clean Trails throughout the great state of Colorado.

Brandon Reidhaar

Idaho State Coordinator

I am an Idaho native and like most people in Idaho, my family is very tied to the outdoors and nature. As a young person, I was involved in Boy Scouts of America with my father and my brother. My father introduced me to whitewater rafting Idaho’s rivers and to backpacking in the Sawtooth Mountains; I have been in love with the natural world ever since.

I have watched the population of Idaho expand and have witnessed the abuse of the lands become more prevalent. It is a growing issue in more populated areas, as well as, in some wilderness areas. As an undergraduate student at Boise State University, like most students, I have been exploring my passions in order to determine my direction upon graduation. Giving back to people in need and bringing environmentally conscience awareness were the two personal beliefs I want to dedicate my time and energy towards. I hope that my contributions with Clean Trails will allow the next generation to appreciate what I have been fortunate to experience.

Sarah Mytych

PR Coordinator

Sarah is a recently transplanted Denver resident from the Midwest, where she grew up with a heavy appreciation for the outdoors. She began freelancing full time upon moving to Colorado to maximize opportunities to camp, hike, ski, and generally explore this great state and surrounding region. The last four years have shown her the importance of conservation, environmental outreach and the wonders that our amazing landscapes can provide. Her eye for design and bubbling personality have been great assets in her work as the National Clean Up Day PR Coordinator.  

Adrienne Cizik

Outreach Coordinator

Adrienne is a Denver native, with a 10-year background in finance. When she's not crunching numbers she's planning her next travel adventure: 41 countries and counting! She is an avid hiker and backpacker, loves solo adventures and passionately advocates for our natural resources and Leave No Trace. Her vast social network in Denver makes her a perfect Outreach Coordinator for National Clean Up Day.  

Mike Walley

Rocky Mountain Coordinator

Mike has climbed around the world and is a trusted coordinator.  

Aaron Griep

Denver Outreach 

Aaron is a Minnesota Native that's been living in Denver for three years. He grew up taking long camping trips in the Boundary Waters which fostered a deep appreciation for pristine nature. As a high-end bartender in Denver, he helps promote Clean Trails and National Cleanup Day to anyone who will listen.

Nate Hawkes

Utah State Coordinator

Nate is passionate about preservation. He believes in a grassroots movement towards sustainability. Nate worked as a Visitor Use Assistant with the National Park Service before moving to the US Forest Service where he worked as a trail crew leader and Wilderness Ranger for seven summers. It was here that Nate saw the limited capacity of land management agencies and the need for volunteers. During the winter months, Nate worked at the Sundance Nordic Center where he was a ski instructor, ski technician, guide, snow cat operator, and supervisor. He spent one year working as a Camp Ranger for the Girl Scouts. Nate is currently working to complete his B.S. degree in Outdoor Recreation Management at Utah Valley University. He recently completed an internship as a Park Guide at Timpanogos Cave National Monument.

Nate enjoys spending time up the local canyons, usually alone or with his wife and three children. He is an enthusiastic cross country and telemark skier, backpacker, hiker, mountain biker, rock climber, gold panner, forager, fisherman, and history lover. At the age of 21, Nate was diagnosed with Type 1 Diabetes. He has discovered that physical activity in the outdoors is key to maintaining good health.

 

Cory Furrow

Southwest Virginia Regional Coordinator

Born and raised in the Appalachian foothills, Cory found his true love – the mountains. Growing up, the Boy Scouts of America fueled his sense of adventure and nurtured his land stewardship values. At Virginia Tech, Cory studied applied social and behavioral psychology and recently completed his Master’s degree in Virginia Tech’s department of Forest Resources and Environmental Conservation (FREC).

He’s frequently asked why Psychology and FREC? His response is, “I want to become a tree counselor.” Cory has conducted research in areas related to evaluating perceptions of river pollution, motivating stewardship, and proenvironmental behaviors with financial incentives and social influence techniques, and helped conduct statewide surveys assessing recreationists satisfaction of the state forests.

As an advocate for outdoor recreation and leave no trace, Cory is passionate about encouraging others to participate in outdoor recreation while engaging in low impact behaviors. When he isn’t behind a desk, you’ll often find him lost in the woods, exploring a cave, climbing a new rock, or crashing his mountain bike.


Board of Directors


Steve Jewett

Co-founder/ President

Steve is a serial entrepreneur who has started four successful companies in business supplies. He invented two products that enjoy widespread use. He also held a leadership position in a large business. Steve grew up in flat Kansas City and moved to Colorado after catching the ski bug. One thing led to another and he started climbing fourteeners.

Steve has climbed all the fourteeners in Colorado and most in California. He has summited on Denali though it took two attempts and also Aconcagua in South America. Steve has also summited peaks all over the Western United States and in Europe, having been over 13,000 feet more than a thousand times. In addition to climbing, Steve has helped many people in the wilderness through mountain rescue. He has led rescue efforts as a mission coordinator in Eagle County, Colorado and served as the equipment officer for many years. He has been helping out in the backcountry for many years and considers the effort to keep the trails clean his “pay it forward.”

 

Bill Willoughby

Co-founder/Secretary

Bill has over 30 years’ experience in international business development and has senior industry experience in positions that include digital technology, telecommunications, e-cycling, industrial manufacturing, and software publishing. Bill is a third generation native of San Francisco, California. While working in the telecommunications industry, he lived and traveled extensively throughout the United States, Europe, and Asia.

While working and living in remote parts of Alaska, he has hiked on trails and has crossed country that few others have traveled. He has also hiked the fabled “Silk Road” in Southern Thailand to the border of Myanmar. His love for hiking and going places started at a young age while he was living in Missoula and Helena, Montana where he would take long treks into the backcountry. Being taught at this age to conserve the wilderness for others to enjoy has led to his concern for keeping all trails free of litter.

 

Annette Poliwka

Director

Annette is passionate about nature, which is why she’s dedicated her life to environmental protection and spends most of her free time in nature. She has over ten years of professional experience in the environmental sector: at the city level in San Francisco, and at the federal level in Washington DC and New York. Some key projects and areas include: Zero Waste public policy, water efficiency, addressing and reducing electronic waste, creating a sustainability plan for the Caribbean and leading EPA’s Trash Free Waters efforts. Her mission has been to make sure all people regardless of race, color, national origin or income have fair treatment and meaningful involvement with development, implementation, and enforcement of environmental laws, regulations, and policies.

She studied Mass Media Communications, Spanish at Fairfield University, International Business Management at Georgetown University, Sustainable Fashion at the Fashion Institute of Technology in NYC, and received her M.S. in Environmental Management.

Though Annette grew up in downtown Chicago, she fell in love with nature as a kid through a Ukrainian Scouting organization, in which she reached the equivalent of Eagle Scout. Nowadays, she makes forays into the wild every chance she gets. Most recently, Annette has been kayaking and snorkeling in Belize, and backcountry skiing and winter camping in Wyoming. Annette has also climbed Mt. Rainier and Mt. Shasta as a fundraiser to get inner city youth outdoors.

 

Katie Malone

Director

Katie Malone is a highly creative and multifaceted Artist and Business Woman with a background in Graphic Design and a passion for Social Media, Digital and Traditional Marketing and Public Relations. She has exceptional interpersonal skills and a go-getter attitude with well developed written and verbal communication abilities. As an East Coast transplant I’m eager to grow my network, and take on new challenges to expand my knowledge and make a positive impact.

I got involved with Clean Trails after finding the organization during a job search. I fell in love with the cause (by way of Bill and Steve’s enthusiasm, of course) and when they needed a Social Media manager and I was pleased to join the team. Seeing how far the team has come in so few months is a tremendously rewarding feeling, and seeing our trail systems with Litter Getters being used out on the trails, even better.

 

Roger Poor

Director

Roger is an outdoor industry veteran well known by key outdoor leaders both nationally and internationally.  Widely respected for his creative thinking, integrity, and commitment to win/win partnerships.  He is passionate about promoting and defending the outdoors be defining and enrolling community vision.

Roger found his passion for the outdoors while still in elementary school and has been fortunate to find a career that supported it worldwide at both corporate and nonprofit venues dedicated to delivering a positive and life changing natural experience to others. He actively participates in hiking, snowshoeing, whitewater paddling, sea kayaking, fly fishing, is a Wilderness First Responder, coaches youth, and accumulates garages full of outdoor equipment and clothing.  Roger’s expertise will be invaluable in working to establish new industry partnerships to strengthen Clean Trails’ relations with environmental organizations.

I amfrom product conception to field application, and am actively seeking outsourced projects.

 

Jennifer Tabanico

Director

Jennifer Tabanico is President and owner of Action Research, a firm that specializes in changing behavior for the public good by applying marketing and social science research to outreach programs that promote clean, healthy, and sustainable communities. Jennifer has a Master’s degree in Experimental Psychology and more than a decade of experience developing community-based social marketing programs for public and private agencies. She is especially passionate about using her keen understanding of human behavior and talents in program development to improve the environment.

Jennifer loves getting out into nature, whether she’s camping, hiking, kayaking, or just sitting on a lone rock in the wilderness.  Throughout her childhood, she spent summers camping with her family and friends in northern Arizona, where she first fell in love with natural world.  These camping trips are among her fondest childhood memories.  Jennifer has been living in the San Diego area since 1997, and now with a child of her own, she is even more inspired to get out into nature.  Jennifer and her son enjoy tent camping, hiking, geocaching, and exploring together.  They are considered “regulars” at local beach and river clean ups, where they have been volunteering since her son was just three years old.  Jennifer is excited to be involved with Clean Trails, National CleanUp Day and World CleanUp Day to help motivate people to keep their local trails clean and healthy so those areas can continue to inspire a love of the outdoors for generations to come.

 


Management


Annette Poliwka

Corporate Social Responsibility Director

Annette is passionate about nature, which is why she’s dedicated her life to environmental protection and spends most of her free time in nature. She has over ten years of professional experience in the environmental sector: at the city level in San Francisco, and at the federal level in Washington DC and New York. Some key projects and areas include: Zero Waste public policy, water efficiency, addressing and reducing electronic waste, creating a sustainability plan for the Caribbean and leading EPA’s Trash Free Waters efforts. Her mission has been to make sure all people regardless of race, color, national origin or income have fair treatment and meaningful involvement with development, implementation, and enforcement of environmental laws, regulations, and policies.

 

She studied Mass Media Communications, Spanish at Fairfield University, International Business Management at Georgetown University, Sustainable Fashion at the Fashion Institute of Technology in NYC, and received her M.S. in Environmental Management.

Though Annette grew up in downtown Chicago, she fell in love with nature as a kid through a Ukrainian Scouting organization, in which she reached the equivalent of Eagle Scout. Nowadays, she makes forays into the wild every chance she gets. Most recently, Annette has been kayaking and snorkeling in Belize, and backcountry skiing and winter camping in Wyoming. Annette has also climbed Mt. Rainier and Mt. Shasta as a fundraiser to get inner city youth outdoors.

 

Gina Zanutto

Outreach and Social Media Director

Young media professional with experience in journalism, marketing, printing, and public relations. Background in mass communication, project management, qualitative research, and event planning. Ambitious, organized and intelligent with rich international history.

Originally from Chicago, IL; Bachelor’s Degree from Manship School at Louisiana State University; Master’s Degree from the University of Tampere, Finland; Thesis research at the Canadian Broadcasting Corporation in Toronto, Canada; currently working and residing in Denver, CO.

 

Tim Brown

Website/Blog Editor

Armed with clever wit and savvy wordplay, Tim is determined to affect a positive change in our community. A published writer, he holds a Bachelor’s degree in Journalism and a Master’s Degree from the Forbes School of Business. Ye Olde Wordsmythe grew up in Pennsylvania along the Appalachian Trail and now lives in San Diego with his wife and son. Free time is spent outdoors on the Southern California trails, tent camping with the family, playing coed softball, or paddleboarding on the bay. We all have an opportunity to positively impact those with whom we connect and, in turn, the people that connect with them. The Butterfly Effect is real; start changing the world!

 

Simone Olive

Grant Manager

Simone is a passionate 20-something that strives to make a difference in how people interact and connect with art and nature. Simone is an avid outdoorsperson; she bikes, skis, hikes, runs, and works in Park City, UT and loves every minute of it! Simone’s goals are to not only make a difference in her community, nation, and the world, but to also live a happy, healthy, well-traveled life that is filled with genuine people and worthwhile experiences. As the Grants Manager for Clean Trails, Simone intends to bring Clean Trails to new heights and share its simple, but important message to as many people as possible.

 

Lara McLaughlin

Website Manager

Lara is a tech-savvy artist who enjoys working on freelance web and visual design projects. She grew up on the East Coast; thanks to her father, she was exposed to nature and the wilderness at a young age. One of the less glamorous parts of this love of nature was her chore list, which included picking up trash by the side of roads. While Lara’s young self found this to be total drudgery, she has grown up to understand the importance of the acts. To this day, she can be seen picking up refuse others have left behind. She is a firm believer of the “Leave No Trace” outdoor ethic.

When not working, Lara can be found doing many of her favorite things, including: reading, taking her two crazy Australian Shepherds for adventures, and hanging out with her best friend and husband, Don. As a returned Peace Corps volunteer, it is not surprising that Lara brings passion to anything she does and Clean Trails is lucky to have her help.

 

Ashley Henyan

Newsletter Editor

Ashley Henyan is a writer, author and editor and enjoys volunteering as the newsletter editor for Clean Trails Inc. Originally form Corning, New York, and now a resident of Los Angeles, California, Ashley is earning an M.A. in English and Creative Writing with a concentration in Screenwriting from Southern New Hampshire University’s College of Online and Continuing Education. In 1998 she accepted an athletic scholarship to attend the University of Maryland, College Park, and in 2002 graduated with a B.A. in Government and Politics. As an athlete, she was awarded multiple All-American honors and in 2004 was inducted into the Corning Painted – Post Sports Hall of Fame. In addition to her studies, Ashley is a writer for The Borgen Project and Borgen Magazine,  and also works on the communications and marketing team at the American Red Cross. In her free time, she enjoys blogging and volunteering at the VA hospital.  In addition to being a member of NAIWE, Ashley is actively involved with Red Cross Next Gen and the National Society of Leadership and Success. You can read her first published work of fiction, “Channel Surfing,” on towerjournal.com.


Outreach


Timothy Griggs

Instagram Channel Manager

As the Co-founder of the production company Classy Deer, LLC. He has produced, shot, and edited videos for a wide range of clients including: Hewlett-Packard, UCI Medical Center, Standard Time, Chic Peek, and Tools for Peace.

Timothy has extensive experience in production, postproduction, and operations including: project coordination, studio management, television production, editing, and training. Excellent analytical ability with a result-oriented approach. Strong leadership and motivational skills. Professional dedication to high quality performance.

Megan Young

Pinterest Channel Manager

With 14 years of marketing experience, Megan is adept at developing, executing and managing multi-channel marketing plans. From concepting the branding, design and messaging to creating buzz worthy guerilla marketing tactics, she has successfully accelerated sales and brand awareness in highly competitive markets.

Her background blend of Lifestyle, Restaurant, Event and Brand Marketing is a powerful mix for producing street-smart strategic plans and engaging campaigns.

Gina Zanutto

Facebook Channel Manager

Young media professional with experience in journalism, marketing, printing, and public relations. Background in mass communication, project management, qualitative research, and event planning. Ambitious, organized and intelligent with rich international history.

Originally from Chicago, IL; Bachelor’s Degree from Manship School at Louisiana State University; Master’s Degree from the University of Tampere, Finland; Thesis research at the Canadian Broadcasting Corporation in Toronto, Canada; currently working and residing in Denver, CO.

 

Stewardship Council


The stewardship council is the heart of our organization; where people with specific expertise in program development, fundraising, legal, marketing, financial, and other areas are rolling up their sleeves and helping us get our national clean trails movement organized and implemented. Council members are an integral component of our leadership team; they chair our committees and the council serves as a recruitment point for our board of directors.  The council advises the organization on issues regarding policy and program development, as well as overall strategic direction.  It also serves to build our nationwide connections, while interfacing with the regional partnership committees, trail clubs, the CT staff, agency partners, and the board of directors.

 

James H. (Jim) Moss

JD: Golden, CO - Legal

Jim is a speaker, risk management consultant, and attorney licensed to practice law in Colorado and Ohio, as well as the Colorado Federal Courts and the Tenth Circuit Court of Appeals. He is the author or co-author of six books, including: The Lawyer’s Adviser; Outdoor Recreation, Travel, and Hospitality Forms; Outdoor Recreation Insurance and Law; co-author of Legal Liability and Risk Management in Adventure Tourism. He is a contributing author of the Boy Scouts Field Book and has also authored a new textbook coming out this fall, Outdoor Recreation Risk Management, Insurance and Law.

Jim consults with service oriented industries to decrease their risk of being sued, and says, “I have dealt with six fatalities that resulted in no litigation and no claims paid. I have been published in dozens of magazines, journals and newsletters and been quoted in the Wall Street Journal, the Denver Post, and the Rocky Mountain News. I have made presentations to Colorado attorneys, the Boy Scouts of America, and the International Conference on Outdoor Recreation, the Wilderness Education Association, and federal land management agencies.”

Jim’s clients range from manufacturers and importers to independent representatives and retailers, as well as, federal concessionaires. He represents a variety of industry organizations and companies, including over 100 college and university programs across the US and Mexico. He is an adjunct professor for Colorado Mountain College where he teaches Risk Management for Ski Area Operations and is the author of the online curriculum for that program.

Amanda Wallander Roberts

Denver, CO - Program Development

With a background in helping non-profits, Amanda brings her knowledge of program development and evaluation to support the Clean Trails mission. She just moved to Colorado to further cultivate her appreciation for the outdoors through hiking and skiing, and thinks a litter-free environment is crucial for respecting and maintaining natural spaces. Amanda is a social sector consultant specializing in organizational development and evaluation. Her personal and professional goals revolve around helping non-profits and socially-minded organizations reach their full potential in achieving their mission.

 

Tara De Vito

New York, NY - Strategy & Fundraising

Never one to sit still, native New Yorker, Tara DeVito is dedicated to the Clean Trails effort. A former college athlete, Tara is a team player with the determination to succeed. Her love and appreciation for the outdoors dates back to her childhood. Over the years she has covered much of the Adirondacks and the AT. She is well aware of the litter problem on our trails and is eager to get involved with the community to inspire change. Tara graduated from Bates College in 2005 and works in Finance in Manhattan. She lives in Gramercy with her dog Millie, though they’re both country girls at heart.

According to Earl Nightingale, “Our environment, the world in which we live and work, is a mirror of our attitudes and expectations.”

If I see litter, I pick it up. I’m not above that. I have always subscribed to the mentality that no task is too small and no job is too big. Cleaning up our trails is certainly no small task, but it is also not a futile endeavor. When I witness an act of litter, it typically stems from negligence. People need to be more mindful of their actions and surroundings.

 

Joe Forish

New York, NY - Strategy & Fundraising

Joe grew up in the Pocono Mountains in Pennsylvania and developed an appreciation for the outdoors at a very young age. He has spent countless hours skiing, hiking, and camping. Always an advocate of keeping trails clean, he’s picked up countless pieces of litter on his many hikes across the globe. Joe’s personal mission is to raise awareness among his fellow hikers not to litter and also to help fellow hikers understand the benefits of picking up litter when they come across it.

While still an avid hiker and skier, he picked up surfing a few years ago and catches a wave whenever possible. He resides in Manhattan and enjoys getting outdoors at every chance he gets. Joe is an equity analyst that focuses on public equity investing. Prior to this, Joe worked as an investor in privately held companies for several years. He holds a B.S. in Finance and International Business from Pennsylvania State University and is a CFA charterholder. Joe’s goal for Clean Trails is to focus on strategies that grow the organization through external financial resources.